ChristianDeWolf.com Books · Software · Business
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Feeding the marketing cyclone with high-quality debris

After completing the essential step of fusing my content into a single monolith to better coalesce profits, I also committed to blasting out a marketing cyclone. However, I'm going to need sharable content of the highest quality.

We'll start with a bit of melon-driven marketing. I believe there's a universal love for large, juicy fruit, but we've all seen arguments arise over which type of melon is supreme. To capitalize off this conflict, I'll build a standalone melon selector:

A melon selector

The MVP, in which a melon can be selected.

The user is given a choice of melon, generic enough to project their ideal melon onto, and passes through to a melon takeover of the main website:

Melon takeover of main webstore

See the site through a melon lens.

It's the most basic form of content I want to inject into the cyclone — seemingly unrelated to the flagship products, but funneling traffic to them in just a few non-threatening clicks.

I've tried this strategy before, most notably with ClamBlog, a blog about clams written by "other people" where I occasionally do an interview about a non-clam-related new product.

ClamBlog - Definitive Resource on Clams

An old banner once used to promote ClamBlog. I even bought stock photos for this one.

All in all, it only ever promoted one thing: a misguided interactive fiction engine I'd built. While that captured no one's imagination, ClamBlog was a solid marketing idea, suffering, I think, from its inherently disgusting subject matter.

Still, I was right about one thing — there's demand for interactive fiction. Years ago, I wrote a book about a real estate development company run by cats, and although it arguably sucked, it's ripe for a playable sequel.

Promising I'd treat myself to a fine bottle of cognac once completed, it came together pretty quickly, and a bit of stuffed animal photography later, it's ready to go:

The Calico Brief - Interactive Story

As Calico, you go on office adventures, picking up office supplies that help you solve puzzles later.

This should satisfy the IF crowd, but there's a new generation of gamers who prefer "idle" games, which run in the background while they go about their other business. Using vivid memories of that time I miserably failed at being a day trader, I'll build a bare-bones stock market simulation for those craving intermittent financial excitement:

Free stock-trading simulation

Experience the thrill of poorly investing your savings.

This doesn't make me any money directly, but it might be a good platform to sell thematically-related products. The marketing cyclone still needs more content, so obviously the course of action now is to produce a gold credit card for the tie-in.

Comedy Gold lustrecards

Hilarito-capitalism at its most lustrous.

Magnetically encoded with unique jokes, the Comedy Gold lustrecard is the financial instrument of laughter — if you can find a card reader that will actually tell you what's on it.

Is this not a product that people want? It's a meta joke about the inaccessability of our own money in a civilization in the stranglehold of corporate technology. Of course it's a good product. Don't tell me that I don't understand capitalism.

I'm not going to sell these outright, but rather use them to shine up the Lifetime Membership package, and raise the price accordingly.

Now that the marketing cyclone is churning with content, we're almost ready to wreak revenue chaos on the first cohort of pre-customers. However, if we want to optimize our cyclone for maximum devastation, we have to make the debris much heavier.

Let's start with The Calico Brief above. It's already a hefty offering, but a completionist may be curious about paths they missed, and a hacker-fan may want to remix it for their own amusement. To satisfy these demands, I'll release its full story code, 35,000 words of cat workplace adventure. Now that's content marketing!

Next, let's upgrade the melon selector. Although the data I'm collecting off the melon clicks could drive further business decisions, the MVP only has one feature, and although it's iconic and mobile-friendly, a discerning customer expects more from their software experiences. As such, we'll transform it into a full-blown kitchen management suite:

m3lon Kitchen Management Suite

You'll have to trust that it can be used for more than just Italian food.

Now users will get a soothing inventory management system for their pantries and an easy way to plan shops. Oh, do you already have software that solves this problem? That's right. You don't. Your food just rots.

Finally, as a bonus for power users who have a Linux-based terminal in their kitchen, I'll also release a command-line-based integration:

Morsel Kitchen Companion

Yeah, this is going to get soup all over it at some point. Click the image to see it in operation.

Finally: you can use the melon selector without having to haul out your mobile device while you're cooking.

Now that our content has some weight to it, our marketing cyclone can hit at peak effectiveness. But if we're serious about operating a business that runs by itself, so that at some point, we can just leave it alone and go enjoy the outdoors, we'll need more than just great content.

The final step is to plug our business into an Infinity Drive. NEXT →

Posted in: Scaling up


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Scaling in progress!

Come back soon to see how the next plan hatched.